Archive for

August 2010

Poliakov's pyramid of engagement

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or, 'the opposite of success is irrelevance'

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Media’s Various Roles Beyond Planning & Buying « BBH Labs

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Saneel Radia on how Gareth Kay's thinking on 'media positive not media neutral' and 'ideas that can be advertised, not advertising ideas' is filtering through BBH

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Five Steps for Consumer Brands to Earn Social Currency | THESCRAPBOOK

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I need to read the resaerch behind this in more detail, but this is a neat way to present key findings - and means I will download the bigger data set later

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An Open Letter To All Of Advertising And Marketing (via @rubbishcorp)

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We should all pin this by our desks and read it before opening the Kool-Aid

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Lazy hacks and the case of the Wanky Balls festival | BitterWallet

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This could start a Wikibombing craze. Actually it should do - highlighting lazy journalism AND making knob gags at the same time should always be encouraged

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Chromaroma

Public Transport game powered by Oyster data. don't know how it works. So i signed up to find out

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